Sunday, August 19, 2012

Electronic Music Innovations

Artist Gary Numan I believe is a result of music innovation from an electronic music perspective. Numan is a popular English singer that is mostly known from his hits in the late 1970's, Cars is the particular single that shows him being a product of electronic music pioneers. Numan is also considered to be a pioneer in electronic music but just from a commercial perspective. In the single Cars, Numan used his creative talents commercially, to blend musically with the likes of previous groups like Kraftwerk, to form a more consumer oriented song. Prior to the formation of this single, Kraftwerk arranged Trans Europe Express which is very influential to the success of Cars and musically, many believe serve as the foundation of the single. The album featured electronic music, but yet is not as commercialized as the music that followed it.
When Numan made the single, this is the first song he says that he actually had commercial success  in mind, as he quotes "This was the first time I had written a song with the intention 'maybe it could be a hit single". Numan wrote this song before he wrote the other hit single Are Friends Electric that also had chart topping status in mind when the single was created. The use of a MiniMoog in the recordings are what make the song and many of Numans other songs iconic from an electronic music stand point. The instrument was unused in other pop songs around its time frame which makes the song a classic in terms of being ahead of its time. The key way that Gary Numans work inspires me as a professional is developing an understanding of how to use the new things that you find, and also when to use them. Kraftwerk was a group that was more of a diamond in the rough in terms of what they had with electronic music when they created Trans Europe Express. Gary Numan is a guy that took the potential he saw in electronic music and used it to create something that people can easily adapt to, and became a pop success. This shows that to music for pop success and create your own wave, the desire to keep in mind is to make things sound fresh and new, without going too far outside of what has already been heard; just adding a new element to the mix.

No comments:

Post a Comment